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	<title>originalsmith</title>
	<link>https://originalsmith.co.uk</link>
	<description>originalsmith</description>
	<pubDate>Thu, 13 Jul 2023 21:22:18 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://originalsmith.co.uk/Home</link>

		<pubDate>Thu, 29 Jun 2023 21:11:04 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

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	A collaborative team player that has designed identities, built brands, curated campaigns, directed tv &#38;amp; cinema ads, managed photoshoots, scripted for&#38;nbsp;radio, crafted packaging, launched products, perfected&#38;nbsp;UX for UI as well as GUI, constructed&#38;nbsp;exhibitions, been in-house &#38;amp; lived the&#38;nbsp;agency, gone guerrilla, worked&#38;nbsp;above-the-line, through-the-line&#38;nbsp;and thrived&#38;nbsp;below it, pitched ideas, inspired teams, enjoyed wins &#38;amp; always learned from the losses. Through it all, i’ve always strived to be original. adam@originalsmith.co.uk &#38;amp; 07745336620
︎︎︎



	
	
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		<title>Cambridge Consultants</title>
				
		<link>https://originalsmith.co.uk/Cambridge-Consultants</link>

		<pubDate>Thu, 13 Jul 2023 20:24:10 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

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	&#38;nbsp;CAMBRIDGE CONSULTANTS&#38;nbsp;&#38;nbsp;Branding / Web / Marketing / Design / Digital / Print / Social&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
Reimagining and rebranding a 60 year old innovation institution.
	



	

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	<item>
		<title>Geo</title>
				
		<link>https://originalsmith.co.uk/Geo</link>

		<pubDate>Thu, 13 Jul 2023 19:34:22 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

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	&#38;nbsp;GREEN ENERGY OPTIONS&#124;&#38;nbsp;&#38;nbsp;Design / Customer Experience / Packaging / Branding / Marketing&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
Helping to rationalise and shape the brand offering for a smart tech energy business.
	



	
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&#60;img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/792012d7a01db23d6b435f969a8a9902f5c2dee21b9da7f9518eb04031540f0e/DE_Wide_geocbi-12.png" data-mid="184999734" border="0"  src="https://freight.cargo.site/w/1000/i/792012d7a01db23d6b435f969a8a9902f5c2dee21b9da7f9518eb04031540f0e/DE_Wide_geocbi-12.png" /&#62;
&#60;img width="4961" height="2215" width_o="4961" height_o="2215" data-src="https://freight.cargo.site/t/original/i/0dd65d1f50052ee2461f81a49548a686305c2a7b1f755086b495e662128f34a5/geo-stand.png" data-mid="185000168" border="0"  src="https://freight.cargo.site/w/1000/i/0dd65d1f50052ee2461f81a49548a686305c2a7b1f755086b495e662128f34a5/geo-stand.png" /&#62;
&#60;img width="1252" height="1280" width_o="1252" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a55a896be9c18dab2c5b219a877da2d2ce8a1d3b29ede7f4af0d5f994cbcbf7b/image1.JPG" data-mid="184999760" border="0"  src="https://freight.cargo.site/w/1000/i/a55a896be9c18dab2c5b219a877da2d2ce8a1d3b29ede7f4af0d5f994cbcbf7b/image1.JPG" /&#62;
&#60;img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/d2a13692366dc6bbb3110cb9993e2fa9abc0daab66598a11bce636c30d7311d5/IMG_5597.JPG" data-mid="184999833" border="0"  src="https://freight.cargo.site/w/1000/i/d2a13692366dc6bbb3110cb9993e2fa9abc0daab66598a11bce636c30d7311d5/IMG_5597.JPG" /&#62;
&#60;img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/bed28595bedb16f4b3577859640912a6e705144d5407c1ad0cb43f62af41ce97/IMG_5595.JPG" data-mid="185000163" border="0"  src="https://freight.cargo.site/w/1000/i/bed28595bedb16f4b3577859640912a6e705144d5407c1ad0cb43f62af41ce97/IMG_5595.JPG" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>Insinkerator</title>
				
		<link>https://originalsmith.co.uk/Insinkerator</link>

		<pubDate>Thu, 29 Jun 2023 21:11:05 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/Insinkerator</guid>

		<description>
	&#38;nbsp;INSINKERATOR&#38;nbsp;&#38;nbsp;Branding / Illustration / Events / Digital / Advertising&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
250k national TV commercial aimed at promoting a new 3-in-1 kitchen tap.
	



	

&#60;img width="975" height="725" width_o="975" height_o="725" data-src="https://freight.cargo.site/t/original/i/4848b49afecf51dc8c0f26264758163407e0ea7714e6bb8d124f12604678262f/insink-6.jpg" data-mid="184574063" border="0"  src="https://freight.cargo.site/w/975/i/4848b49afecf51dc8c0f26264758163407e0ea7714e6bb8d124f12604678262f/insink-6.jpg" /&#62;
&#60;img width="972" height="721" width_o="972" height_o="721" data-src="https://freight.cargo.site/t/original/i/2ffeb8be79c2a873ffd14deac35113d59db653ac700268a9a7e1dea5a4cc96be/insink-8.jpg" data-mid="184574065" border="0"  src="https://freight.cargo.site/w/972/i/2ffeb8be79c2a873ffd14deac35113d59db653ac700268a9a7e1dea5a4cc96be/insink-8.jpg" /&#62;
&#60;img width="968" height="721" width_o="968" height_o="721" data-src="https://freight.cargo.site/t/original/i/88e14328417546e012e7f57a8120e3bb7318c8fbae84e512fe4f1a96836e2540/insink-7.jpg" data-mid="184574064" border="0"  src="https://freight.cargo.site/w/968/i/88e14328417546e012e7f57a8120e3bb7318c8fbae84e512fe4f1a96836e2540/insink-7.jpg" /&#62;
&#60;img width="970" height="963" width_o="970" height_o="963" data-src="https://freight.cargo.site/t/original/i/3fe2c746fa10e49923c15a6941c5b221c984337d2090e22a343c0e97b7ae4abe/insink-4.jpg" data-mid="184574059" border="0"  src="https://freight.cargo.site/w/970/i/3fe2c746fa10e49923c15a6941c5b221c984337d2090e22a343c0e97b7ae4abe/insink-4.jpg" /&#62;
&#60;img width="972" height="963" width_o="972" height_o="963" data-src="https://freight.cargo.site/t/original/i/83ba1aa0e7a21f30f599a53a84482d1dfa26a88695122f0e85d07edd0e9ca20a/insink-5.jpg" data-mid="184574062" border="0"  src="https://freight.cargo.site/w/972/i/83ba1aa0e7a21f30f599a53a84482d1dfa26a88695122f0e85d07edd0e9ca20a/insink-5.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2c3c0c337fee2d6fea5956d2b4ab4bdadaa0112e7fce0d2a8c819763fbb7fb64/insink-3.jpg" data-mid="184466908" border="0"  src="https://freight.cargo.site/w/1000/i/2c3c0c337fee2d6fea5956d2b4ab4bdadaa0112e7fce0d2a8c819763fbb7fb64/insink-3.jpg" /&#62;
&#60;img width="2000" height="1039" width_o="2000" height_o="1039" data-src="https://freight.cargo.site/t/original/i/d4284f85c7c9161486b667723d83860dc6332b170d708c1e0bdd7389697c9eb6/HEADERS-insink.jpg" data-mid="184268866" border="0"  src="https://freight.cargo.site/w/1000/i/d4284f85c7c9161486b667723d83860dc6332b170d708c1e0bdd7389697c9eb6/HEADERS-insink.jpg" /&#62;
&#60;img width="618" height="618" width_o="618" height_o="618" data-src="https://freight.cargo.site/t/original/i/8cf9a93b34779cdf5f46a03a2f626c6801e1a6b2f2df893b19b421905340e026/insinkerator-3n1-stainless-steel.jpg" data-mid="185971730" border="0"  src="https://freight.cargo.site/w/618/i/8cf9a93b34779cdf5f46a03a2f626c6801e1a6b2f2df893b19b421905340e026/insinkerator-3n1-stainless-steel.jpg" /&#62;
&#60;img width="618" height="618" width_o="618" height_o="618" data-src="https://freight.cargo.site/t/original/i/c686e035c4ea479ef04ea6ae8abd69e8d024c26ee7a5ed90cec86859444b32f0/insinkerator-3n1-chrome.jpg" data-mid="185971729" border="0"  src="https://freight.cargo.site/w/618/i/c686e035c4ea479ef04ea6ae8abd69e8d024c26ee7a5ed90cec86859444b32f0/insinkerator-3n1-chrome.jpg" /&#62;



	
</description>
		
	</item>
		
		
	<item>
		<title>Ambien Group</title>
				
		<link>https://originalsmith.co.uk/Ambien-Group</link>

		<pubDate>Thu, 13 Jul 2023 21:22:18 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/Ambien-Group</guid>

		<description>
	&#38;nbsp;AMBIEN GROUP&#38;nbsp;&#38;nbsp;Name generation / Identity / Design&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
A group of audiovisual sub-brands needed re-branding and grouped under a new master-brand. Let’s put Ambien into the spotlight.
	



	
&#60;img width="1153" height="1059" width_o="1153" height_o="1059" data-src="https://freight.cargo.site/t/original/i/a70441e5769e6e111d331b25a603a2b9bcc1744439a40d964ee1686bb7773d31/Ambien_Logo_paper.png" data-mid="185007933" border="0"  src="https://freight.cargo.site/w/1000/i/a70441e5769e6e111d331b25a603a2b9bcc1744439a40d964ee1686bb7773d31/Ambien_Logo_paper.png" /&#62;
&#60;img width="1182" height="1182" width_o="1182" height_o="1182" data-src="https://freight.cargo.site/t/original/i/42ca356c5e51a6bb23f09af2c3c9e01366aa0a89f89cae2eaa717d850423257b/Ambien_Logo_CMYK.png" data-mid="185007928" border="0"  src="https://freight.cargo.site/w/1000/i/42ca356c5e51a6bb23f09af2c3c9e01366aa0a89f89cae2eaa717d850423257b/Ambien_Logo_CMYK.png" /&#62;
&#60;img width="2731" height="1764" width_o="2731" height_o="1764" data-src="https://freight.cargo.site/t/original/i/783609a3854dec5573a385aa17fde7769a2f9cdff9fddb968bf46e48cb456034/LAV_Brand_Structure.png" data-mid="185559711" border="0"  src="https://freight.cargo.site/w/1000/i/783609a3854dec5573a385aa17fde7769a2f9cdff9fddb968bf46e48cb456034/LAV_Brand_Structure.png" /&#62;
&#60;img width="2034" height="2000" width_o="2034" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ba4dbad309d5c2dbaf788e8f3a2f8ebc7bdf5d806e16c35053c7b6d09c91aeba/amb-t1.png" data-mid="185227989" border="0"  src="https://freight.cargo.site/w/1000/i/ba4dbad309d5c2dbaf788e8f3a2f8ebc7bdf5d806e16c35053c7b6d09c91aeba/amb-t1.png" /&#62;
&#60;img width="1942" height="2000" width_o="1942" height_o="2000" data-src="https://freight.cargo.site/t/original/i/209edecfd64b21e2442316e04896a1730cfaddec82d79d974082669c494251b3/amb-t2.png" data-mid="185227990" border="0"  src="https://freight.cargo.site/w/1000/i/209edecfd64b21e2442316e04896a1730cfaddec82d79d974082669c494251b3/amb-t2.png" /&#62;
&#60;img width="2518" height="1598" width_o="2518" height_o="1598" data-src="https://freight.cargo.site/t/original/i/f4b53478bf6ee325fe3a56fc05647bd5d8f0318fb7c77af4658011232ae93c28/amb-card.png" data-mid="185227988" border="0"  src="https://freight.cargo.site/w/1000/i/f4b53478bf6ee325fe3a56fc05647bd5d8f0318fb7c77af4658011232ae93c28/amb-card.png" /&#62;
&#60;img width="1134" height="756" width_o="1134" height_o="756" data-src="https://freight.cargo.site/t/original/i/f18e3e0be15398b88f55910cbaa6f7223e57900328efbd58001d32ab891c76c7/ambien-van.png" data-mid="185008001" border="0"  src="https://freight.cargo.site/w/1000/i/f18e3e0be15398b88f55910cbaa6f7223e57900328efbd58001d32ab891c76c7/ambien-van.png" /&#62;
&#60;img width="1746" height="2001" width_o="1746" height_o="2001" data-src="https://freight.cargo.site/t/original/i/65bb636ae55f65b03a635eb00a6430b558981a05fc813628af3ce367f517001d/ambien-hoodie.png" data-mid="185008124" border="0"  src="https://freight.cargo.site/w/1000/i/65bb636ae55f65b03a635eb00a6430b558981a05fc813628af3ce367f517001d/ambien-hoodie.png" /&#62;
&#60;img width="1603" height="2250" width_o="1603" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eee34b471aa4a28c57ac49c4494404e8e85d4b97c139107b629376508a9a4ac8/pro.jpg" data-mid="185559712" border="0"  src="https://freight.cargo.site/w/1000/i/eee34b471aa4a28c57ac49c4494404e8e85d4b97c139107b629376508a9a4ac8/pro.jpg" /&#62;
&#60;img width="1922" height="1904" width_o="1922" height_o="1904" data-src="https://freight.cargo.site/t/original/i/c859ae67ef00c08e93126ef0c5365fd5e6e1a71b0322788912becb379a43e661/360.jpg" data-mid="185559713" border="0"  src="https://freight.cargo.site/w/1000/i/c859ae67ef00c08e93126ef0c5365fd5e6e1a71b0322788912becb379a43e661/360.jpg" /&#62;
&#60;img width="1340" height="1200" width_o="1340" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b7ef71d6976bf5bbb9a095dc2ab237c82a9b7afeaa7bcb7bbbaf72f0571bc229/silvertown.jpeg" data-mid="185007951" border="0"  src="https://freight.cargo.site/w/1000/i/b7ef71d6976bf5bbb9a095dc2ab237c82a9b7afeaa7bcb7bbbaf72f0571bc229/silvertown.jpeg" /&#62;
&#60;img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/db5f20c2dc7cea3e7d0197488ed6ea2fa7acd64b8ed6058236846186000610b5/londonav.jpeg" data-mid="185008449" border="0"  src="https://freight.cargo.site/w/640/i/db5f20c2dc7cea3e7d0197488ed6ea2fa7acd64b8ed6058236846186000610b5/londonav.jpeg" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>Anglia Ruskin University</title>
				
		<link>https://originalsmith.co.uk/Anglia-Ruskin-University</link>

		<pubDate>Wed, 12 Jul 2023 21:07:46 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/Anglia-Ruskin-University</guid>

		<description>
	&#38;nbsp;ANGLIA RUSKIN UNIVERSITY&#38;nbsp;&#38;nbsp;Cinema &#38;amp; TV advertising / Infomercials&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
Ad campaign for ARU clearing process. No strings attached.
	



	




	
</description>
		
	</item>
		
		
	<item>
		<title>Double Elephant Design</title>
				
		<link>https://originalsmith.co.uk/Double-Elephant-Design</link>

		<pubDate>Wed, 12 Jul 2023 20:52:56 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/Double-Elephant-Design</guid>

		<description>
	&#38;nbsp;DOUBLE ELEPHANT DESIGN&#38;nbsp;&#38;nbsp;Branding / Web / Events&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
Modern brand identity delivered with flexible ident and elephant ‘D’ marque.
	



	
&#60;img width="2500" height="1299" width_o="2500" height_o="1299" data-src="https://freight.cargo.site/t/original/i/d620fd926f7d183ee8b998a041c496141aae13bf9343c9023b76aa0dc4860438/HEADERS-de.jpg" data-mid="184902940" border="0"  src="https://freight.cargo.site/w/1000/i/d620fd926f7d183ee8b998a041c496141aae13bf9343c9023b76aa0dc4860438/HEADERS-de.jpg" /&#62;
&#60;img width="2000" height="1358" width_o="2000" height_o="1358" data-src="https://freight.cargo.site/t/original/i/0363dae57868332fb98712145702da248d1efa79d6e50bc470b9cbb9eba7f540/de-1.jpg" data-mid="184902958" border="0"  src="https://freight.cargo.site/w/1000/i/0363dae57868332fb98712145702da248d1efa79d6e50bc470b9cbb9eba7f540/de-1.jpg" /&#62;
&#60;img width="2000" height="1358" width_o="2000" height_o="1358" data-src="https://freight.cargo.site/t/original/i/08292a9465ba2f6379e7c76a63bd3c841a892e3fd7922e6f1a4ae0eaacc398b6/de-3.jpg" data-mid="184902960" border="0"  src="https://freight.cargo.site/w/1000/i/08292a9465ba2f6379e7c76a63bd3c841a892e3fd7922e6f1a4ae0eaacc398b6/de-3.jpg" /&#62;
&#60;img width="2000" height="1025" width_o="2000" height_o="1025" data-src="https://freight.cargo.site/t/original/i/1325e2fee957cfde012baa3318d27b270b1d94d738dcfb9bebab0684725a39fe/de-2.jpg" data-mid="184902959" border="0"  src="https://freight.cargo.site/w/1000/i/1325e2fee957cfde012baa3318d27b270b1d94d738dcfb9bebab0684725a39fe/de-2.jpg" /&#62;
&#60;img width="2000" height="1358" width_o="2000" height_o="1358" data-src="https://freight.cargo.site/t/original/i/365e12b2e1638949bd3c9921f1d4986aab31055825364018cb6cc39039165be0/de-4.jpg" data-mid="185970219" border="0"  src="https://freight.cargo.site/w/1000/i/365e12b2e1638949bd3c9921f1d4986aab31055825364018cb6cc39039165be0/de-4.jpg" /&#62;
&#60;img width="2500" height="1299" width_o="2500" height_o="1299" data-src="https://freight.cargo.site/t/original/i/cd244ebf4aa946770e7274eb1c2cf73249df0b46b63272f4928959c2005d763a/de-5.jpg" data-mid="184902962" border="0"  src="https://freight.cargo.site/w/1000/i/cd244ebf4aa946770e7274eb1c2cf73249df0b46b63272f4928959c2005d763a/de-5.jpg" /&#62;


	
</description>
		
	</item>
		
		
	<item>
		<title>House of Luchini</title>
				
		<link>https://originalsmith.co.uk/House-of-Luchini</link>

		<pubDate>Thu, 13 Jul 2023 20:56:16 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/House-of-Luchini</guid>

		<description>
	&#38;nbsp;HOUSE OF LUCHINI&#38;nbsp;&#38;nbsp;Name generation / Identity / Design&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
A local property management service to challenge the big boys.
	



	
&#60;img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/2918ae91e2db0ebb8ec1eaa4328659b8dd2630462698ab6ff643ba76fac4a9a7/HoL-AirBNB-logo2x.jpg" data-mid="185005390" border="0"  src="https://freight.cargo.site/w/1000/i/2918ae91e2db0ebb8ec1eaa4328659b8dd2630462698ab6ff643ba76fac4a9a7/HoL-AirBNB-logo2x.jpg" /&#62;
&#60;img width="1369" height="1177" width_o="1369" height_o="1177" data-src="https://freight.cargo.site/t/original/i/e5098fd23e17d08c325b939d7d981d724f56be2c8628faad8b7145362724d6ab/booklet-5.png" data-mid="185005387" border="0"  src="https://freight.cargo.site/w/1000/i/e5098fd23e17d08c325b939d7d981d724f56be2c8628faad8b7145362724d6ab/booklet-5.png" /&#62;
&#60;img width="1549" height="1560" width_o="1549" height_o="1560" data-src="https://freight.cargo.site/t/original/i/c5fea75ab0615f66a83731dce42d8d94899c4117931314126fe166e1b235b601/hol-logos.png" data-mid="185005394" border="0"  src="https://freight.cargo.site/w/1000/i/c5fea75ab0615f66a83731dce42d8d94899c4117931314126fe166e1b235b601/hol-logos.png" /&#62;
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		<title>66 Fit</title>
				
		<link>https://originalsmith.co.uk/66-Fit</link>

		<pubDate>Sun, 09 Jul 2023 20:20:45 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/66-Fit</guid>

		<description>
	&#38;nbsp;66 Fit&#38;nbsp;&#38;nbsp;Branding / Identity / Video / Photography / Advertising / Packaging&#38;nbsp;



	
	&#38;nbsp;Brief overview&#38;nbsp;66 is the optimum resting heart rate. This new fitness brand logo &#38;amp; animation nicely highlights this.
	

	

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		<title>Powters</title>
				
		<link>https://originalsmith.co.uk/Powters</link>

		<pubDate>Wed, 12 Jul 2023 21:35:37 +0000</pubDate>

		<dc:creator>originalsmith</dc:creator>

		<guid isPermaLink="true">https://originalsmith.co.uk/Powters</guid>

		<description>
	&#38;nbsp;POWTERS SAUSAGES&#38;nbsp;&#38;nbsp;Advertising / Branding / Packaging&#38;nbsp;

	
	
&#38;nbsp;Brief overview&#38;nbsp;
Award winning packaging and press adverting for an award winning sausage.
	



	
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